Clarity and Accessibility

Make sure that your testimonials are direct and useful. Add a picture of your client to enhance the authority of the review and create an emotional connection with the reader. Keep it simple. An easy-to-use testimonial page is what you need to convert new customers into paying customers.

Consistency

If you ask the right questions, you’ll get the right answers. A testimonial page that driving sales depends not only on what your customers say about you but how they say it. Be logical with your text testimonials. Rather than asking your customers if they like your business, ask them what made them buy your product instead of your competitor's one.

Emotions

Choose reviews and opinions that connect with your target audience. If your buyer personas are B2B companies, pick the best testimonials from the same target audiance. This way, your potential customers will feel represented with a story that relates to them and their needs.

In a nutshell, your prospective customers don’t want you to brag about yourself. They want to know what your customers think about you.